Portfolio

Sombrio X Margus Riga

Sombrio joined forces with renowned Canadian mountain bike photographer, Margus Riga, to present the Sombrio x Margus Riga Forest Collection. Creative needed to celebrate Riga as a BC photographer, launch the collection with Sombrio as well as promote a prize pack contest.

We shot on Vancouver’s North Shore, where Sombrio shares deep roots with the photographer. It was natural to ride the mountain trails and capture that lifestyle, then set those images against product grids. Media buy included a Pink Bike photographer takeover.

Role: Art Direction, Creative Concepting