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Urban Barn Rebrand
Urban Barn Rebrand
The task here was to relaunch Urban Barn as a modern, sophisticated, and elevated brand within the furniture and home décor industry. To achieve this, we focused on tightening the connections between retail, online and ecommerce branding.
A colour palette, new photography guidelines, and in-store signage with new hardware increased the consistency of customer experience. We created evergreen and seasonal videography, in addition to campaign styles that complemented the new brand look. Updated product imagery guidelines included modern lighting and angles that aligned with the update.
Role: Art Direction, Creative Concepting, Graphic Design, Production, Brand Guidelines
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