top of page

Portfolio

Sugoi Tailored For

Sugoi Tailored For

 

Sugoi wanted to underscore their message of unwavering commitment. The pain of goals set and the joy of goals met, regardless of your cycling level. They wanted customers to understand that the brand had expressly designed products for each type of rider.

 

A collection tailored for you. Tailored for the Journey. The tagline encompassed the thought. For every athlete, Sugoi creates apparel to take you across the finish line. Storytelling through video and imagery builds aspiration no matter the journey. 

​

Role: Art Direction, Creative Concepting, Video Production, Photoshoot Production

Tailored for the Journey - Sugoi Spring/Summer 2018 Collection
02:06
Tailored for Morning Runs - Fall/Winter 2018 Collection
00:25
Tailored for Changing Conditions - Fall/Winter 2018 Training Collection
00:15
Tailored for Being Seen - Fall/Winter 2018 Zap Collection for Training
00:15
Tailored to Breathe Underwater - Fall/Winter 2018 Waterproof Cycling Collection
00:28
Tailored for Fresh Tracks - Fall/Winter 2018 Thermal Collection
00:23
bottom of page