Urban Barn Mother's Day

Urban Barn Mother's Day

 

Show your mother how much you love her supported a UB Mother’s Day campaign as an expression of the brand’s support and inclusion of mothers in their workforce. Employees contributed stories about their mothers, captured on video to make them personal and heartfelt.

 

UB is proud of mothers and their contributions and this campaign was dedicated to the sentiments of inclusion and recognition. A gift guide supported the videos, with a curated selection of suggestions.

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Role: Art Direction, Creative Concepting, Writing