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Portfolio

Sugoi Zap

Sugoi Zap

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Technical material story. High performance includes fabrics and features that allow the athlete to excel in adverse conditions. Zap introduced a new era of visual technology.

 

Ultra-visible in low light conditions, the campaign was shot from a driver’s point of view to demonstrate the incredible illumination of rider outlines. For the rider, daylight shots reveal a high-performance look that fits into the streetscape.

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Role: Art Direction, Creative Concepting, Video Production, Photoshoot Production

Tailored for the Journey - Sugoi Spring/Summer 2018 Collection
02:06
Tailored for Morning Runs - Fall/Winter 2018 Collection
00:25
Tailored for Changing Conditions - Fall/Winter 2018 Training Collection
00:15
Tailored for Being Seen - Fall/Winter 2018 Zap Collection for Training
00:15
Tailored to Breathe Underwater - Fall/Winter 2018 Waterproof Cycling Collection
00:28
Tailored for Fresh Tracks - Fall/Winter 2018 Thermal Collection
00:23
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